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Danyang: digging for new growth points

Sources:Taixu | Date of issue: 2020-05-07 09:30:31 | Browse volume:1466
Abstract:Danyang City, Zhenjiang Province, is the worlds largest production base for spectacle lenses. One out of every two people in the world wears the lenses are from danyang. The occurrence of the new crown pneumonia epidemic has severely affected the eyew…

Danyang City, Zhenjiang Province, is the world's largest production base for spectacle lenses. One out of every two people in the world wears the lenses are from danyang. The occurrence of the new crown pneumonia epidemic has severely affected the eyewear industry here. How can we get out of the conflict and find new development space as soon as possible?

At nine in the morning, when the reporter came to Danyang Glasses City, Asia's largest distribution center for eyewear products, the parking lot that can accommodate more than 200 cars was only half full. There are many customers in the market who are choosing glasses, but they are classified before the epidemic. , Deserted a lot.

Wang Xueze, general manager of Nanwu Glasses, a merchant in Danyang Optical City in China, said: "Our goods last year are still unsalable. Our biggest problem now is that there is no traffic."

The sharp drop in passenger traffic is a problem faced by more than 1,000 merchants after the resumption of the glasses city. Danyang Optical Chamber of Commerce where Liaison Bu Yuqin is located, at this time, time has been trying to find ways to help solve the difficulties of the merchants.

Bu Yuqin, market liaison of Danyang Optical Chamber of Commerce, said: "It's just that our government vigorously promotes publicity on high-speed rail and highway entrances and exits. Our chamber of commerce will also actively promote our Danyang glasses in some self-media brands to help customers drain."

During the interview, the liaison officer also found that during the epidemic, the school conducted online teaching, and the demand for functional products such as anti-blue light lenses increased greatly, so it actively docked with the education department to help companies explore the market, and new problems emerged.

Gao Conglei, the manager of the eyewear store in Danyang Optical City, China, said: "We do not have a standardized thing in the eyewear industry. I am worried that the current supplier will not be able to keep up with its production capacity and whether it can provide some standardized products. Give us."

The mortality rate of the merchants was quickly reflected to the relevant departments by the liaison officer, and a comprehensive review of the 500-scale production enterprises in the industrial area, quickly identified the list of key production enterprises, helping retailers and manufacturers to accurately connect. Blu-ray glasses grew by 103% annually on the basis of last year; and through new retail platforms such as e-commerce platforms, the sales of some enterprises have increased several times.

Tang Longbao, president of the Danyang Optical Chamber of Commerce, said: "This outbreak forced our industry chain to be upgraded and upgraded in order to further improve the anti-risk capabilities of our Danyang optical industry and our Chinese optical industry, and usher in new possibilities. "(From: www.chinaoptics.com )



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